Ellen and Eric Gil from Socksmith have been in the sock business for 25 years. From their studio in Santa Cruz, California, they dream up the most fabulously funky novelty socks for men and women in the whole history of novelty socks every invented, ever. The Asockalypse stocks one of the largest ranges of Socksmith designs in New Zealand, so you're sure to find the perfect pair of socks amongst these creative designs!