What’s Santa got in his stocking for you? 10% off socks + Free Shipping until Christmas 2015

more steampunk socks from the asockalypse

Christmas is our favourite time of year. Here in New Zealand it marks the start of summer, so it’s all about BBQs and beach time. While in the Northern hemisphere, you guys are snuggling up warm with cocoa and roaring fireplaces. We want to help you get your Christmas shopping done without having to hit the malls or stress out about the cost. That’s why, until Christmas Day, we’re offering 10% off your order + FREE SHIPPING on everything in the Asockalypse store. To get the discount, all you need to do is use the coupon STOCKING when you place your order.  So what are you waiting for? Make a sockaholic’s dreams come true this Christmas!

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Use SOCKLOVE coupon for 10% off socks for Valentine’s Day

Yipes Stripes Crew Socks_Socksmith_Navy

Nothing says “I love you” like a pair of gorgeous socks. If you’re stuck for the perfect gift idea for your loved one this Valentine’s Day, then we can help! Grab 10% off your entire order by using the coupon SOCKLOVE at checkout. From delicate pearl chain chandelier tights to funky Big Sur men’s dotty socks, there’s something for every lover within our vaults!

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20% off EVERYTHING in store for Christmas

12 days of sockmass promo

Need to do a bit of Christmas shopping but have no idea what to get? Feeling like you’ve got a hole in your wallet? Well, here at Asockalypse HQ we want to help you do your Christmas shopping for less and get the funkiest socks on the feet of your favourite friends and rellies. We’re offering a whopping 20% off EVERYTHING in our store. That’s right – every sock, ever pair of tights, every cute scarf. To get the discount, all you need to do is add the code:

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New Sock Day: Classic Cool Handmade Crochet Baby Boots


Here at Asockalypse HQ, we are proud to support local businesses and handmade products. That’s why we’re thrilled to announce a couple of designs from a new supplier – Classic Cool! Handmade by Monique Wintle, an awesome mama with a love of all things crochet, Classic Cool features booties, hats, and other awesome stuff for babies. You can check out some of Monique’s other gear on the Classic Cool Facebook page, but we’ve stocking two of her most popular items – slouch boots and baby high tops. Classic Cool boots make a great baby shower gift, perfect for keeping little feet warm over a long, cold winter. Plus, look how awesome they are – Baby Kaia (the newest addition to the Asockalypse team) loves hers! These beauties are in our new Kids section – alongside some more awesome stuff in the Shoes, Booties & Slippers tab. Get yours now, because we have limited stock and they’re going to go fast. Poor Monique is going to be crocheting her fingers off! Don’t forget, if you want the first word on new products in store, participate […]

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Tips for Selling at Markets and Conventions


We know a lot of other people running small businesses like us. So we thought we’d start a special section of the blog where we talk about some of the things we’ve learned about running a small business. By sharing knowledge we hope we can help other small business owners succeed (ond avoid some of our mistakes!) In our first installment of Business Talk, we’re talking about market stalls. We’ve done a few markets and conventions since our launch in 2013. Some have been better than others, but we’ve definitely learned a few things over the years. Here are some of our tips for success at markets:

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Round-Up: The Asockalypse at Aethercon

Amy of Northwic.

We had an absolute blast at Aethercon last weekend! For those of you who don’t know, Aethercon is the annual NZ steampunk convention – there are two conventions held in NZ – one in Auckland, and another in Wellington, where steampunk enthusiats gather to dress in their remarkable outfits and create a weird and wonderful world of retro-futuristic steam-powered rayguns and piratical airships.

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Gear Up! Steampunk and Victoriana Socks

steampunk socks from the asockalypse

Steampunk – retro-futuristic fashion styled after a science-fiction world of steam and brass – is taking the world by storm. Here are Asockalypse HQ, we are steampunk-mad! Take a look at some of my favourite socks to help you complete your steampunk outfit. All these styles – and more – will be at AetherCon on Saturday! Our first set of socks include the pretty Dragon Wings Dragonfly Knee highs, from Socksmith. These are perfect for a Victorian gentleman or lady to add to their cabinet of curiosities.

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The Asockalypse at Aethercon


We are proud to announce that we will be bringing our unique range of fun and funky socks to Aethercon – New Zealand’s official steampunk convention – on 26 July, 2014. Held at Ellerslie Events Centre from 10am-6pm, Aethercon promises to be a day . There will be performances and workshops throughout the day, a costume contest and fashion show, and lots of remarkable vendors of curios and corsetry, jewellery and weaponry, and all manner of interesting and steampunky things. Entry is just $10 for adults and $5 for children under 15 (children under 5 are free). We have EFTPOS and Credit Card facilities on site, so you can shop til your heart is content! We’re going to be showcasing our favourite steampunk and Victorian styles, and we’ll have some exclusive Aethercon specials, as well. For details and updates about the event, check out the Aethercon Facebook Page. There is also a steampunk Ball following the convention, at 8pm. See you there!

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Tights Sale! 45-50% off Celeste Stein Nylon Tights

tights sale

Sometimes, as much as you love a range, it’s time to let it go. We’re sad to announce that we’ll no longer be stocking the Celeste Stein range of nylon tights, and we need to clear some space in our stores for more gorgeous new stock. But that’s good news for you, because we are having a MASSIVE sale – now you can get 45-50% off the price of the entire range of Celeste Stein tights! If you want Leopard spots, or the beautiful Heavenlys, or some Tattoo designs, get in fast, because they’re flying out at these prices, and once they’re gone, they’re gone forever! Shop the Celeste Stein Tights HERE. Want more from The Asockalypse? Sign up for the Sole Survivor Emails or come hang out with us on Facebook.    

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New Sock Day: Too Fast Gothic Socks & Accessories

Too Fast Blog Header

Hooray, it’s new sock day! If you like your socks dark and dangerous, we have got a treat for you – The Asockalypse is now stocking a range of Too Fast socks and accessories. Too Fast Apparel is one of the leading goth/punk/alt. brands worldwide, and their style is bold, graphic, and awesome. Here at Asockalypse HQ we just love their designs – I am rocking a pair of Ouija Board Garter Socks as I type this – and the high quality of their products. So now you can get some of their best goth socks direct from us! Can you say Kawaii? We love these cut lolita Lucky Cat ankle socks with ruffles. What about Dia de los Muertos cats or sea creatures of the deep? Some new knee high sock designs including Electropus, Unicorns and Tattoos. We’ve also got these amazing garter socks (with detachable garters) that look incredible underneath a mini skirt with your best black boots. And, a few pairs of these studded fingerless gloves – a goth staple! To shop our Too Fast collection, simply […]

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Sock Style: A Leopard Never Changes His Spots

But you can change yours whenever you like!
Animal prints – especially big cats – are huge this season, but it can often be hard to style them. Leopard is such a bold pattern, it can feel overwhelming to add it to an outfit. For many women, an animal print skirt or jacket is just tooooooo much.

This is why we love animal print socks so much. You can add a little bit of leopard, a touch or tiger, or a dash of dachshund to your outfit without feeling like you’re in a Tarzan & Jane film.

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