About Us

In 2013, two friends got together and lamented over the lack of awesome socks available on the New Zealand. “Why must our feet be cold?” asked one. “Why are socks over here so boring?” cried the other. Surely there must be a solution?

The Asockalypse was born.


We’re an online store based in New Zealand specializing in bad-ass socks for sockaholics and wicked soles. We’ve got crew socks, knee-high socks, trouser socks and tights for women and men, in a range of unique styles, patterns and materials. We’ve got cute little funky footwear for the little monsters in your life too!

The Asockalypse offers secure online shopping 24 hours a day, whether you’re in downtown Auckland or holed up in an underground bunker somewhere in the Ural mountains.

Check back often, as our range is expanding every month, and we get pretty excited about them. If you have a special sock you’re dying to buy but can’t find anywhere that sells it, contact us and we’ll see what we can do.

If you have any questions about our products, comments about our site, or a favorite sock you want us to hunt down, send us an email on and we’ll get back to you as soon as we can!

About Our Products


We stock socks, hosiery and other accessories from a range of manufacturers operating all over the world. We pride ourselves on stocking only the raddest designs and only the highest quality socks and stockings.  We personally check every pair of socks before they go out the door, to make sure they meet our standards. And we wear our own products, so we know what brands fit great on different leg shapes and which socks are best for any occasion.

The Ladies behind the Asockalypse



The Asockalypse is the joint venture of two determined, bad-ass New Zealand businesswomen (and their long-suffering husbands).

Andrea Dick: A self-confessed tomboy, Andrea is more at home behind the welding torch than in front of a makeup mirror. After working as an art director and prop maker in the NZ movie industry, Andrea went back to university to study psychology, and she now works for the government in a role so top secret if she told you, she’d have to kill you. Selling socks is her way to relax after a hard day saving the world.

Andrea loves Nightwish, Thai food, her beautiful daughters, and relentlessly kicking her husband’s ass at board games.

Katharine Mullen: Kat is an anaesthetic technician by day, bookworm by night and a sockaholic always. She’s a whiz on social media, and is always thinking up fun sock competitions and games on our Facebook page.

Kat’s hobbies include reading, rock climbing, and entertaining her toddler.

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Welcome to the Asockalypse! Get FREE SHIPPING in New Zealand on orders over $50NZ ($100 for international orders) Dismiss